concepts / sketches / thinking
Enter to see my thinking and sketching! Filled with fun and conceptual thinking……. (:
Under Armour / flow Futr x
The FLOW FUTR X basketball shoe reimagines the iconic Bloodline design for modern performance. With upgraded materials, innovative outsole technology, and refined details, it brings a classic style back to life while delivering high-level performance."
Under Armour / PIVOT
The Under Armour Pivot is a football cleat designed specifically to meet the unique needs and demands of linemen.
Under Armour / Anatomix spawn 4
The Anatomix Spawn 4 is a men’s basketball shoe engineered for strong traction and breathable protection, giving athletes a more connected, natural feel on the court.
Under Armour / HOVR SONIC 5
Under Armour’s top running shoe delivers performance-trainer feel in an everyday trainer.
Fittipaldi Off Road
Creative directed the launch of an aftermarket wheel brand, overseeing brand identity, creative development, and go-to-market strategy. Partnered cross-functionally with operations, strategic planning, and product development to deliver a cohesive narrative and authentic product representation.